Photo Credit: Unsplash/ Vikas Makwana 5g3v3d
India was the second highest country with nearly 27 billion app s in 2021
Smartphone s in India used their devices for an average of 4.7 hours per day in 2021, according to a report by mobile app analytics platform App Annie. Daily average smartphone usage has increased for the third year in a row, showing a growing reliance on smartphones amid the ongoing coronavirus pandemic. India was second in the top 20 mobile markets in of app s this year, ing for nearly 27 billion s in 2021. Finance apps were also popular in India, with over 1 billion s last year.
According to the State of Mobile 2022 App Annie, smartphone owners in India used their devices for an average of 4.7 hours per day in 2021, up from 4.5 hours in 2020 and 3.7 hours in 2019. However, Indian smartphone s were on their phones for fewer hours than their counterparts Brazil, Indonesia, South and Korea, where the average daily smartphone usage was five (or more) hours in 2021. Mexico was also ahead of India, with 4.8 hours per day on average. Mobile-first markets spent a third of their waking hours on their smartphones, according to the report.
s in Brazil, Indonesia and South Korea spent more than 5 hours per day in apps in 2021
Photo Credit: Screenshot/ App Annie
Smartphone s in most countries saw an increase in total hours spent watching video streaming apps in 2021, with the notable exceptions of India and China that saw a drop of -8 percent and -46 percent from 2019, respectively. In of ed applications, India was the second highest country with nearly 27 billion app s (out of 230 billion global s) in 2021, according to the report. The global app store spending for 2021 is estimated at a whopping $170 billion (roughly Rs. 12,60,461 crore). Finance apps, job search apps like Apna, and food delivery apps saw an increase among s in India, according to the report.
The report also reveals that the most searched keywords on the iOS App Store in India, were “WazirX saw the highest year-on-year increase in sessions per in 2021, giving close competition to US-headquartered app publishers, according to the report.
Food and drink delivery apps also rebounded to 12.1 billion sessions in India in Q4 2021, after a decline recorded in Q2 2020 due to the coronavirus pandemic and associated logistics issues, according to the report. The government's Aarogya Setu app crossed the 100 million mark but saw declining open rates year on year. Travel apps also saw an increase in s in 2021, with India recording a 5 percent increase. Global travel app s hit 1.95 billion s in the second half of 2021 — close to pre-pandemic levels of 2.08 billion.
While consumer spending on dating apps increased in countries like , Indonesia, and Japan, Indian s spent less on dating apps in 2021 with an 18 percent increase since 2018, according to the report. However, the report states that while spending on these apps may be low in India, over 75 percent of s have started going on “hobby” dates. Global spending on dating apps crossed $4 billion (roughly Rs. 29,659 crore) in 2021, marking a 95 percent increase since 2018, according to the report.
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