TikTok Beats YouTube in Average Watch Time Per for Apps in US 513570 UK: App Annie

In the UK, the average time spent per on TikTok was over 64 percent more than on YouTube. 5k140

By Jagmeet Singh | Updated: 7 September 2021 17:48 IST

TikTok Beats YouTube in Average Watch Time Per for Apps in US, UK: App Annie

Photo Credit: Reuters 1t1t2x

TikTok has “upended the streaming and social landscape”, according to App Annie

Highlights

TikTok has overtaken YouTube for average watch time in the US and UK
YouTube, however, continues to lead overall time spent
TikTok alternatives were the top-ed apps in India

ment

TikTok has overtaken YouTube in of average watch time per in the US and UK, according to a report released by analyst firm App Annie. The short-video app is considered to have “upended the streaming and social landscape”. It led the app market worldwide in of s in the first half of 2021. The growth comes despite the ban of TikTok in India, which was the largest market for the app. YouTube retains its leadership for overall time spent among social, communication, photo and video, and entertainment apps globally.

The report by App Annie YouTube. However, the gap was much wider in the UK where the average time spent per on TikTok was over 64 percent more than on YouTube, the data highlights.

TikTok first sured YouTube in the UK back in May 2020 and it has maintained the lead since. In the US, TikTok and YouTube have been swapping the top spot since August last year, though the former started to dominate in April this year.

TikTok, Shopify Team Up to Let s Shop From App

TikTok and YouTube average time spent in the US (left) and UK (right)
Photo Credit: App Annie

It is important to note that the average time spent data posted by App Annie is based solely on the consumption of Android s.

TikTok Beat Facebook to Become Most ed App in the World: Nikkei Asia

App Annie notes that TikTok's gain over YouTube “could shake up the rankings in years to come” as people are spending more time on short-video content.

TikTok also continued to lead the worldwide app market on both Android and iOS devices on the part of s in the first half of the year. But at the same time, YouTube maintained its domination for overall time spent on Android devices globally. Google's video platform also managed to beat TikTok in consumer spending in the first half of 2021.

App Annie says that YouTube continues to lead in the streaming, social, and photo and video space due to depth and breadth of engagement. The firm also says that livestreaming is one of the features that is driving growth in time spent.

YouTube , Music Now Have Over 50 Million Subscribers

In the last few months, YouTube has tried taking on TikTok with its feature called Shorts. The company had also announced a Shorts Fund worth of $100 million (roughly Rs. 734 crores) in May to “monetise and reward” creators developing short-video content for its platform.

Alongside TikTok and YouTube, Snapchat is silently growing its presence in overseas markets, with its s growing 45 percent in the last 12 months compared to two years prior, according to App Annie. s for Snapchat in India were up by 190 percent year-on-year for the 12 months ending June.

TikTok alternatives MX Player to come in the list of the top-five apps where the s spent most time in the country.

YouTube Starts Rolling Out Picture-in-Picture Mode for iOS s Globally

The report also mentions that TikTok, Zee5.

What is the best phone to buy right now? We discussed this on Orbital, the Gadgets 360 podcast. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you get your podcasts.

links may be automatically generated - see our ethics statement for details.

Comments

For the latest reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.