Reportedly, Apple executives believe that the company is falling behind its rivals in the AI race
Highlights
Apple’s AI offerings are said to be both on-device and server-based
Apple is reportedly partnering with OpenAI to bring new AI features
Google and OpenAI both unveiled new AI advancements recently
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Siri smarter by integrating AI and adding what it calls “proactive intelligence”. Apart from that, it is said that the iPhone maker has partnered with OpenAI and is planning to make a major AI announcement at WWDC 2024.
According to a Google unveiled further advancements to their AI models at respective events last week.
However, Apple is also reported to bring some big guns when it hosts iPhone maker aims to bring it up to speed by integrating AI. Gurman claims Siri will get AI-powered “proactive intelligence” features that include auto-summarising notifications from iPhone, providing a quick synopsis of news articles, transcribing voice memos, and more. Existing features could also get an upgrade.
Apart from Siri, Apple could also introduce AI-powered editing tools with iOS 18. While details about these features are not known, it is believed they could be similar to what Google Pixel and Samsung Galaxy S series smartphones have. “None of those features will impress people who have used AI in Adobe Inc.'s apps for the last several months,” Gurman adds.
Finally, WWDC 2024 might also witness the formal announcement of the partnership between Apple and ChatGPT with the iPhone and allow native access to its AI assistant.
Akash Dutta is a Senior Sub Editor at Gadgets 360. He is particularly interested in the social impact of technological developments and loves reading about emerging fields such as AI, metaverse, and fediverse. In his free time, he can be seen ing his favourite football club - Chelsea, watching movies and anime, and sharing ionate opinions on food. More